For brands
AVO Studios represents boxing, MMA and fitness creators. It is the only category we work in, and it is the only brand book we have mapped.
What we know
Every approach AVO has made on behalf of a creator is logged the moment it is sent, and so is every reply, every silence and every bounce. That record is now the most complete map of sponsorship behaviour in combat sports and fitness that we know of, and it is the reason we can tell you what your category actually does — not what influencer marketing does in general.
One finding, free
Fight and combat gear is the most obvious sponsor for a boxing creator and the hardest inbox in the sport, answering 2.4% of approaches. Wearables answer 20.0%. The full table is in the report.
Share of contacted brands in each category that answered. AVO's own outbound, 18 June to 13 September 2026.
What we do for a brand
We find the creators who actually fit the campaign, in the one category we know, and we check them before you ever see them.
Deliverables, usage rights, payment terms and exclusivity agreed in writing before anything is signed.
Content briefed, produced and posted to the agreed schedule, with the reporting to match.
The report
First edition, September 2026. Reply behaviour by category across 2,687 brands, what the second email is really worth, and the contact-data problem costing this market enquiries it never sees. Aggregate only — no brand is named in it, as a responder or a decliner.
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